Migrating from Asana to FullStory
FullStory is built for session replay and user behavior analysis at startup and scaleup scale. This guide covers the practical steps to move your workflow from Asana across without losing data or disrupting your team mid-sprint.
At a Glance
- Exceptionally intuitive and visually clean interface — one of the lowest onboarding friction tools for non-technical teams
- Multiple project views (list, board, timeline, calendar, Gantt) included from lower tiers, giving teams flexibility without add-ons
- Goals feature provides native OKR tracking with clear alignment from company objectives down to individual tasks
- Best-in-class autocapture technology — captures every click, scroll, and interaction without manual event tagging, enabling retroactive analysis on historical data
- Frustration signals (rage clicks, dead clicks, error clicks) surface UX problems automatically, saving PMs hours of manual session review
- Powerful search and segmentation — find specific user sessions by any combination of events, user properties, or frustration signals in seconds
You leave behind
- −roadmapping
- −sprint planning
- −backlog management
Migration Steps
Audit and export your current workspace
Before touching FullStory, document what lives in Asana: tasks and sections, custom fields, automations, integrations, and team permissions. Export a full CSV backup — most tools support this from Settings → Export. Pay particular attention to any custom fields and workflow automations that your team relies on daily.
Set up your FullStory workspace
Create your FullStory workspace and replicate your project structure using tasks and projects. Start with the free tier — it covers the core workflow before you commit to a paid plan. Run with a single pilot team before migrating everyone.
Map your workflow equivalents
Find the closest FullStory equivalent for each Asana feature your team relies on. tasks and sections in Asana maps to tasks and projects in FullStory. FullStory supports custom fields — recreate your Asana field schema here first. Prioritise the critical path: task creation, status tracking, and assignment.
Import your data
FullStory supports CSV import for tasks and projects and has 20+ native integrations. After importing, rebuild your key automations — FullStory's automation engine can replicate most rules you had in Asana. Start with your most active project rather than importing everything at once.
Onboard your team
Run a 30-minute walkthrough covering the daily workflow: how to create tasks and projects, update status, and find your board. Expect a moderate ramp — most engineers and PMs hit their stride within a week. The biggest adjustment is usually the project hierarchy.
Run Asana in parallel for two weeks
Keep Asana read-only while your team works primarily in FullStory. This reduces risk and lets people reference historical context — old decisions, archived tickets, past sprint data — without slowing the migration. After two weeks with no new work going into Asana, archive the workspace and make FullStory the official home.
Ready to switch?
Read the full FullStory review for pricing, integrations, and team fit details.