ToolStack

Asana vs FullStory

Side-by-side comparison · Updated 2026-03-30

Our VerdictAsana wins overall

On G2 data, Asana comes out ahead (4.4 vs FullStory's 4.5). But FullStory wins on specific use cases — so read the breakdown before deciding.

Choose Asana if…

Choose Asana if your team focuses on cross functional project management and task management and fits a startup, scaleup profile. Free tier available. Exceptionally intuitive and visually clean interface — one of the lowest onboarding friction tools for non-technical teams

Choose FullStory if…

Choose FullStory if your team focuses on session replay and user behavior analysis and fits a startup, scaleup profile. Free tier available. Best-in-class autocapture technology — captures every click, scroll, and interaction without manual event tagging, enabling retroactive analysis on historical data

Asana
by Asana
4.4
out of 5 · 13k+ G2 reviews
Visit Asana ↗
FullStory
by FullStory
4.5
out of 5 · 900 G2 reviews
Visit FullStory ↗

Feature Comparison

FeatureAsanaFullStory
Category
work_management
session_replay
G2 Score
4.4 / 5.0
4.5 / 5.0Better
G2 Reviews
13000
900
Free Tier
Starting Price
—
—
Mobile App
AI Features
API Access
SSO / SAML
SOC 2
Learning Curve
moderate
moderate
Platforms
web, mac, windows, ios, android
web

Pros & Cons

Asana

Pros
✓ Exceptionally intuitive and visually clean interface — one of the lowest onboarding friction tools for non-technical teams
✓ Multiple project views (list, board, timeline, calendar, Gantt) included from lower tiers, giving teams flexibility without add-ons
✓ Goals feature provides native OKR tracking with clear alignment from company objectives down to individual tasks
✓ Powerful Rules-based automation engine that allows no-code workflow automation across projects and teams
Cons
✗ No native idea management or customer feedback portal — product teams need separate tools like Productboard or Canny
✗ Limited sprint/agile functionality compared to Jira — Scrum teams may find sprint planning features shallow
✗ Reporting and dashboards, while improved, still lack the depth and customization of tools like Monday.com or Jira for advanced analytics

FullStory

Pros
✓ Best-in-class autocapture technology — captures every click, scroll, and interaction without manual event tagging, enabling retroactive analysis on historical data
✓ Frustration signals (rage clicks, dead clicks, error clicks) surface UX problems automatically, saving PMs hours of manual session review
✓ Powerful search and segmentation — find specific user sessions by any combination of events, user properties, or frustration signals in seconds
✓ Strong privacy-by-design approach with automatic PII masking, excluded elements, and HIPAA-compliant configurations for regulated industries
Cons
✗ No transparent public pricing — Business and Enterprise plans require contacting sales, making budgeting difficult for smaller teams
✗ Session-based pricing can become very expensive at scale, especially for high-traffic consumer products with millions of monthly sessions
✗ Data retention on lower tiers is limited — teams may lose access to historical sessions unless on Enterprise plans

Frequently Asked Questions

It depends on your needs. Asana scores 4.4/5 on G2, while FullStory scores 4.5/5. Asana is better for cross_functional_project_management and task_management, while FullStory excels at session_replay and user_behavior_analysis.
Asana starts at N/A per user/month with a free tier. FullStory starts at N/A per user/month with a free tier.
Asana supports 300 integrations, while FullStory supports 70.
Full Asana Review →Full FullStory Review →
Data verified 2026-03-30. Some links may be affiliate links — see disclosure.