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Asana Review

by Asana · San Francisco, California, USA · Founded 2008

G2 Score
4.4
Reviews
13k+
Starting Price
N/A
Free Tier
Yes
Learning Curve
Moderate
Quick Answer

Asana is a work management tool rated 4.4/5 on G2 from 13k+ reviews. It's best for product and marketing teams using agile or kanban. Pricing starts at N/A, with a free tier available.

Pros & Cons

Pros
Exceptionally intuitive and visually clean interface — one of the lowest onboarding friction tools for non-technical teams
Multiple project views (list, board, timeline, calendar, Gantt) included from lower tiers, giving teams flexibility without add-ons
Goals feature provides native OKR tracking with clear alignment from company objectives down to individual tasks
Powerful Rules-based automation engine that allows no-code workflow automation across projects and teams
Workload view provides real-time resource management and capacity planning across team members
Strong cross-functional appeal — equally usable by product, marketing, operations, and design teams unlike dev-centric tools
Cons
No native idea management or customer feedback portal — product teams need separate tools like Productboard or Canny
Limited sprint/agile functionality compared to Jira — Scrum teams may find sprint planning features shallow
Reporting and dashboards, while improved, still lack the depth and customization of tools like Monday.com or Jira for advanced analytics
SAML SSO and advanced admin controls locked behind Enterprise tier, making security-conscious mid-size companies pay significantly more
Task can only be assigned to a single owner — no native multi-assignee support, which frustrates collaborative teams
Pricing escalates quickly at scale; the per-seat model with no volume discounts on self-serve plans makes it expensive for large organizations

Pricing

Free
$0
Up to 10 users (personal), unlimited tasks and projects, list/board/calendar views, basic integrations
Standard
$
per user / month
Premium
$24.99
per user / month
Enterprise
Custom

* Starter plan at $10.99/user/month (monthly billing). Advanced plan at $24.99/user/month (monthly billing). Annual billing saves roughly 20%. Enterprise and Enterprise+ plans require custom quotes. Asana Intelligence (AI) available on paid plans.

View current pricing on Asana Last verified: 2026-03-30

Key Features

Roadmapping
Sprint Planning
Backlog Management
Kanban Boards
Gantt Charts
Okr Tracking
User Feedback Management
Customer Portal
Idea Management
Analytics Dashboard
Custom Workflows
Custom Fields
Automations
Time Tracking
Resource Management
Portfolio Management
Api Access
Webhooks
Mobile App
Offline Mode
Ai Features
Templates Library
Guest Access
Sso Saml
Soc2 Compliant
Gdpr Compliant
Hipaa Compliant
On Premise Option

Integrations

Asana supports 300+ integrations. View marketplace ↗

confluencebitbucketslackteamsgithubgitlabfigmamiroasanasalesforcezendeskintercomzapierhubspotgoogle drivedropboxazure devops

Who Is Asana Best For?

Team sizes
startupscaleupenterprise
Roles
productmarketingoperationsdesignengineeringproject management
Methodologies
agilekanbanwaterfallhybrid
Industries
saastechnologymediaeducationprofessional servicesretail

Frequently Asked Questions

Yes. Asana has a free tier. Up to 10 users (personal), unlimited tasks and projects, list/board/calendar views, basic integrations
Asana starts at N/A for its standard plan. Starter plan at $10.99/user/month (monthly billing). Advanced plan at $24.99/user/month (monthly billing). Annual billing saves roughly 20%. Enterprise and Enterprise+ plans require custom quotes. Asana Intelligence (AI) available on paid plans.
Asana is best suited for product, marketing, operations, design, engineering, project_management in startup, scaleup, enterprise teams using agile, kanban, waterfall, hybrid methodologies.
Yes, Asana has a native Slack integration.
Disclaimer: This review is based on publicly available data from G2, official documentation, and third-party sources. Pricing verified on 2026-03-30. Some links may be affiliate links — see our disclosure. Last updated: 2026-03-30.