Product Metrics

Every metric a PM needs to know — with formulas, benchmarks, and measurement tools.

Revenue

MRR, ARR, LTV, churn, and expansion metrics

Monthly Recurring Revenue (MRR)

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Annual Recurring Revenue (ARR)

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Average Revenue Per User (ARPU)

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Lifetime Value (LTV)

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Expansion Revenue

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Net Revenue Retention (NRR)

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Growth

Acquisition, conversion, and funnel metrics

Customer Acquisition Cost (CAC)

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CAC Payback Period

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Conversion Rate

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Free-to-Paid Conversion

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Product Qualified Lead (PQL)

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Engagement

DAU, stickiness, session, and adoption metrics

Daily Active Users (DAU)

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Monthly Active Users (MAU)

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Product Stickiness (DAU/MAU)

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Feature Adoption Rate

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Average Session Duration

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Pages Per Session

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Retention

Cohort retention, activation, and time-to-value

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Activation Rate

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Time to Value (TTV)

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Logo Retention Rate

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Satisfaction

NPS, CSAT, and loyalty signals

Net Promoter Score (NPS)

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Customer Satisfaction Score (CSAT)

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Delivery

Velocity and shipping cadence metrics

Feature Velocity

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Quality

Error rate, latency, and support volume

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Support Ticket Volume

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Strategy

North Star and strategic alignment metrics

North Star Metric

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