Session ReplayAnalytics
FullStory Review
by FullStory · Atlanta, Georgia, USA · Founded 2014
G2 Score
4.5
Reviews
900
Starting Price
N/A
Free Tier
Yes
Learning Curve
Moderate
Quick Answer
FullStory is a session replay tool rated 4.5/5 on G2 from 900 reviews. It's best for product and ux_design teams using lean or design_thinking. Pricing starts at N/A, with a free tier available.
Pros & Cons
Pros
Best-in-class autocapture technology — captures every click, scroll, and interaction without manual event tagging, enabling retroactive analysis on historical data
Frustration signals (rage clicks, dead clicks, error clicks) surface UX problems automatically, saving PMs hours of manual session review
Powerful search and segmentation — find specific user sessions by any combination of events, user properties, or frustration signals in seconds
Strong privacy-by-design approach with automatic PII masking, excluded elements, and HIPAA-compliant configurations for regulated industries
Mobile app session replay support for iOS, Android, and React Native gives full cross-platform visibility
Seamless integration with Segment, Amplitude, and other analytics tools creates a unified product intelligence stack
Cons
No transparent public pricing — Business and Enterprise plans require contacting sales, making budgeting difficult for smaller teams
Session-based pricing can become very expensive at scale, especially for high-traffic consumer products with millions of monthly sessions
Data retention on lower tiers is limited — teams may lose access to historical sessions unless on Enterprise plans
Product analytics capabilities, while growing, are not as deep as dedicated tools like Amplitude or Mixpanel for complex event-based analysis
Initial setup of privacy rules and excluded elements requires careful planning to avoid inadvertently capturing sensitive user data
Large session volumes can make it time-consuming to find the most relevant replays without well-defined segments and filters
Pricing
Free
$0
Limited sessions per month, 1 month data retention, up to 3 seats
Standard
$
per user / month
Premium
$
per user / month
Enterprise
Custom
* Pricing is session-based rather than per-seat. Three tiers: Free (limited), Business, and Enterprise. Business and Enterprise pricing are custom/quote-based and depend on session volume and data retention needs. Verify current tier names and limits.
View current pricing on FullStory Last verified: 2026-03-30
Key Features
Roadmapping
Sprint Planning
Backlog Management
Kanban Boards
Gantt Charts
Okr Tracking
User Feedback Management
Customer Portal
Idea Management
Analytics Dashboard
Custom Workflows
Custom Fields
Automations
Time Tracking
Resource Management
Portfolio Management
Api Access
Webhooks
Mobile App
Offline Mode
Ai Features
Templates Library
Guest Access
Sso Saml
Soc2 Compliant
Gdpr Compliant
Hipaa Compliant
On Premise Option
Session Replay
Heatmaps
Click Maps
Scroll Maps
Rage Click Detection
Dead Click Detection
Error Click Detection
Frustration Signals
Funnel Analysis
Conversion Analysis
Journey Mapping
Auto Capture
Retroactive Analytics
Privacy Controls
Pii Masking
Mobile Session Replay
Integrations
FullStory supports 70+ integrations. View marketplace ↗
trelloslackteamssalesforcezendeskintercomzapierhubspot
Who Is FullStory Best For?
Team sizes
startupscaleupenterprise
Roles
productux designengineeringcustomer successmarketing
Methodologies
leandesign thinkingdata driven
Industries
saasecommercefintechinsuranceretailmedia
Frequently Asked Questions
Disclaimer: This review is based on publicly available data from G2, official documentation, and third-party sources. Pricing verified on 2026-03-30. Some links may be affiliate links — see our disclosure. Last updated: 2026-03-30.