Using Confluence for Design Thinking
Deep native integration with Jira makes it the de facto documentation tool for teams already using Atlassian — Jira issues embed seamlessly in pages. When combined with Design Thinking, this makes Confluence a strong candidate for teams who want a structured, repeatable workflow without sacrificing flexibility. Design Thinking works best in Confluence when you leverage its core workflow features to implement the framework's key practices directly in the tool your team already lives in.
Design Thinking is a human-centred problem-solving process: Empathise → Define → Ideate → Prototype → Test. It emphasises understanding user needs deeply before jumping to solutions.
How to set up Design Thinking in Confluence
Create an Empathy and Research workspace
In Confluence, create a project named "User Research". Each card represents one research session. In the card, log: participant context, key observations, direct quotes, and emotional signals. Use labels for: observation type (Pain, Gain, Context), urgency, and user segment.
Define the problem (HMW statements)
Create a "HMW Statements" list in Confluence. After every research synthesis session, generate 5–10 HMW statements and add them as cards. Use card reactions or a voting session (sticky notes on a video call) to identify the top 3 to take into ideation.
Run an ideation sprint in the tool
In Confluence, create an "Ideation" board or list for each HMW statement. Team members add solution ideas as cards — no filtering or evaluation during this phase. After ideation, hold a dot-voting session: each team member marks their top 3 ideas. The highest-voted ideas with the best feasibility/impact balance move to prototyping.
Track prototypes and test cycles
Create a "Prototypes" project in Confluence. Each card tracks one prototype with fields for: hypothesis, test method, participant count, and outcome. After testing, record whether the prototype validated or invalidated the hypothesis. Link back to the original HMW card for traceability.
Which Confluence features matter for Design Thinking
Confluence has 0 of 2 core Design Thinking features natively.