Amplitude + Salesforce Integration
Connecting Amplitude (analytics) and Salesforce (productivity) reduces the gap between analytics and productivity in your team's daily workflow. Amplitude lists it as a native integration, so setup takes minutes rather than Zapier workarounds.
Integration Status
Native integration available
Amplitude lists Salesforce as a supported integration. Set it up via Amplitude's integrations settings — no third-party automation platform required.
What teams use this integration for
Connect metrics to roadmap decisions
Embed Salesforce charts and funnels alongside Amplitude roadmap items, so the data that drives a decision lives next to the decision itself. Useful for sprint reviews and quarterly planning.
Track feature impact after release
After shipping a feature from Amplitude, pull Salesforce retention, activation, or conversion data into the same workspace to close the loop on impact — without exporting CSVs.
Sync status automatically
When work progresses in Amplitude, reflect that change in Salesforce automatically — reducing manual status updates and keeping stakeholders informed without extra effort.
Centralise team notifications
Route Amplitude activity — new comments, assignments, and status changes — into Salesforce so your team stays informed in the tool they already have open.
How to set it up
- Open Amplitude's workspace settings and navigate to the Integrations or Apps section — Amplitude lists 35+ native integrations.
- Search for Salesforce and click Connect or Install. You may need workspace owner or admin permissions in Amplitude — check your role under Settings → Members.
- Authorise your Salesforce account when prompted. Use the account that owns the resources you want to sync (not a personal account).
- Configure the integration: choose which Amplitude projects or spaces sync with which Salesforce resources, and select which events trigger notifications or updates.
- Test with a real item — create a task in Amplitude and verify it appears or triggers correctly in Salesforce before enabling for your full team.