CRMSaaS Business
Salesforce Review
by Salesforce · San Francisco, California, USA · Founded 1999
G2 Score
4.4
Reviews
23k+
Starting Price
$100/user/mo
Free Tier
No
Learning Curve
Steep
Quick Answer
Salesforce is a crm tool rated 4.4/5 on G2 from 23k+ reviews. It's best for sales and account_management teams using meddic or solution_selling. Pricing starts at $100/user/mo.
Pros & Cons
Pros
Industry-dominant CRM platform with the largest ecosystem — most sales and revenue teams will encounter Salesforce at some point in their careers
Extremely deep customization through custom objects, fields, flows, Apex code, and Lightning components — can be tailored to nearly any sales process
4,000+ AppExchange integrations covering virtually every tool in the GTM and business stack
Einstein AI provides predictive lead scoring, opportunity insights, and generative AI capabilities that improve rep productivity and forecast accuracy
Comprehensive reporting and dashboard engine with real-time pipeline visibility, cross-object reporting, and executive-level forecasting tools
Trailhead learning platform offers free, gamified training paths — one of the best vendor education ecosystems in SaaS
Cons
Steep learning curve and complex administration — most organizations require a dedicated Salesforce admin or consultant to maintain effectively
Expensive at scale with costs escalating quickly due to per-user pricing, add-on features (CPQ, Einstein, Pardot), and storage overage charges
Annual contract requirement with no monthly billing option locks teams in and makes it difficult to scale down seats mid-cycle
Over-customization is a common trap — poorly governed orgs accumulate technical debt with conflicting automations, unused fields, and fragile integrations
UI can feel clunky and slow compared to modern CRMs like HubSpot or Close, despite the Lightning Experience redesign
Data quality and adoption challenges are endemic — without strict enforcement, CRM hygiene degrades quickly leading to unreliable forecasts and reports
Pricing
Standard
$100
per user / month
Premium
$165
per user / month
Enterprise
Custom (Unlimited+ at $500/user/month)
* Salesforce requires annual contracts billed upfront. Starter Suite is $25/user/month, Pro Suite is $100/user/month, Enterprise is $165/user/month, Unlimited is $330/user/month, and Unlimited+ (Einstein 1 Sales) is $500/user/month. Add-on costs for many advanced features including Einstein AI, CPQ, and additional storage. Prices are per edition of Sales Cloud; Service Cloud, Marketing Cloud, etc. are priced separately.
View current pricing on Salesforce Last verified: 2026-03-30
Key Features
Roadmapping
Sprint Planning
Backlog Management
Kanban Boards
Gantt Charts
Okr Tracking
User Feedback Management
Customer Portal
Idea Management
Analytics Dashboard
Custom Workflows
Custom Fields
Automations
Time Tracking
Resource Management
Portfolio Management
Api Access
Webhooks
Mobile App
Offline Mode
Ai Features
Templates Library
Guest Access
Sso Saml
Soc2 Compliant
Gdpr Compliant
Hipaa Compliant
On Premise Option
Integrations
Salesforce supports 4,000+ integrations. View marketplace ↗
slackteamsgithubsalesforcezendeskintercomzapiergoogle drivedropbox
Who Is Salesforce Best For?
Team sizes
startupscaleupenterprise
Roles
salesaccount managementcustomer successrevenue operationssales leadership
Methodologies
meddicsolution sellingchallenger salespin selling
Industries
saasfintechhealthcaremanufacturingretailfinancial servicesmediatelecom
Frequently Asked Questions
Disclaimer: This review is based on publicly available data from G2, official documentation, and third-party sources. Pricing verified on 2026-03-30. Some links may be affiliate links — see our disclosure. Last updated: 2026-03-30.