Using Amplitude for Scrum
Best-in-class behavioral analytics with powerful event segmentation, funnel analysis, and retention charts that go far deeper than Google Analytics. When combined with Scrum, this makes Amplitude a strong candidate for teams who want a structured, repeatable workflow without sacrificing flexibility. Scrum works best in Amplitude when you leverage its core workflow features to implement the framework's key practices directly in the tool your team already lives in.
Scrum structures work into fixed-length sprints (typically 2 weeks) with defined ceremonies: sprint planning, daily standup, sprint review, and retrospective.
How to set up Scrum in Amplitude
Set up your project and backlog
In Amplitude, create a new project and use a list view filtered to "Not started" as your backlog. Add a custom field for story points — Amplitude supports custom fields. Keep the backlog sorted by priority.
Create your first sprint
Amplitude doesn't have a native sprint container. Create a filtered view or milestone representing the sprint window. Use a label like "Sprint 14" and filter cards by it on your board.
Configure your sprint board
Create a list view grouped by status. Use statuses: To Do, In Progress, In Review, Done. This gives your Scrum board visibility even without a visual board layout.
Set up velocity tracking and retrospective workflow
Enable Amplitude's analytics or reporting to track velocity over time (story points completed per sprint). After each sprint, run a retrospective in Amplitude using a dedicated section or template to capture What Went Well, What Didn't, and Action Items.
Which Amplitude features matter for Scrum
Amplitude has 0 of 2 core Scrum features natively.