Using Amplitude for OKRs (Objectives & Key Results)
Best-in-class behavioral analytics with powerful event segmentation, funnel analysis, and retention charts that go far deeper than Google Analytics. When combined with OKRs (Objectives & Key Results), this makes Amplitude a strong candidate for teams who want a structured, repeatable workflow without sacrificing flexibility. OKRs (Objectives & Key Results) works best in Amplitude when you leverage its core workflow features to implement the framework's key practices directly in the tool your team already lives in.
OKRs link team and individual goals to company strategy through a hierarchical Objectives and Key Results structure. They are typically set quarterly and reviewed weekly.
How to set up OKRs (Objectives & Key Results) in Amplitude
Set up your OKR hierarchy
In Amplitude, create a top-level project named "OKRs — Q[X] [Year]". Use parent tasks for Objectives and child tasks for Key Results. Add a custom field for "Current Progress %" and "Owner" to each Key Result.
Link team work to Key Results
Use a label or custom field in Amplitude to tag every task and project with the Key Result it contributes to. Run a monthly audit: what percentage of work in progress is connected to a Key Result? Unconnected work is a sign of strategic drift.
Configure weekly check-ins
Set up an automation in Amplitude to remind Key Result owners every Monday to update their confidence score (1–10) and current progress value. Automations reduce the admin burden of weekly check-ins — the biggest reason OKR programs fail.
Run quarterly reviews and set next cycle
Use Amplitude's reporting to generate a quarterly OKR review: which Key Results hit target (≥ 70%), which missed, and which were stretch targets that should recalibrate. Record the retrospective notes directly in Amplitude alongside the OKR records for future reference.
Which Amplitude features matter for OKRs (Objectives & Key Results)
Amplitude has 0 of 2 core OKRs (Objectives & Key Results) features natively.