ToolStack

Wrike vs FullStory

Side-by-side comparison · Updated 2026-03-30

Our Verdict

Dead heat: Wrike scores 4.2/5, FullStory scores 4.5/5. With review counts of 4,500 and 900 respectively, neither leads on pure popularity either. Dig into the feature comparison.

Choose Wrike if…

Choose Wrike if your team focuses on cross functional project management and marketing campaign management and fits a scaleup, enterprise profile. Starting at $9.8/user/mo/user/mo with a free tier. Extremely versatile work management platform — supports Gantt, Kanban, table, calendar, and workload views in a single workspace

Choose FullStory if…

Choose FullStory if your team focuses on session replay and user behavior analysis and fits a startup, scaleup profile. Free tier available. Best-in-class autocapture technology — captures every click, scroll, and interaction without manual event tagging, enabling retroactive analysis on historical data

Wrike
by Citrix
4.2
out of 5 · 5k+ G2 reviews
Visit Wrike ↗
FullStory
by FullStory
4.5
out of 5 · 900 G2 reviews
Visit FullStory ↗

Feature Comparison

FeatureWrikeFullStory
Category
work_management
session_replay
G2 Score
4.2 / 5.0
4.5 / 5.0Better
G2 Reviews
4500
900
Free Tier
Starting Price
$9.8/user/mo
—
Mobile App
AI Features
API Access
SSO / SAML
SOC 2
Learning Curve
moderate
moderate
Platforms
web, mac, windows, ios, android
web

Pros & Cons

Wrike

Pros
✓ Extremely versatile work management platform — supports Gantt, Kanban, table, calendar, and workload views in a single workspace
✓ Powerful resource management and workload balancing with real-time capacity insights (Business plan and above)
✓ Built-in proofing and approval workflows for creative assets — images, videos, PDFs — making it ideal for marketing and creative teams
✓ Strong cross-tagging system allows tasks to live in multiple projects simultaneously without duplication
Cons
✗ Interface can feel overwhelming for new users — the nested folder/project/task hierarchy has a steeper onboarding curve than tools like Asana or Monday.com
✗ Free tier is very limited (5 users only) and most useful features are locked behind Business or Enterprise plans
✗ Lacks native sprint planning and Scrum-specific features — not ideal for engineering-focused agile teams

FullStory

Pros
✓ Best-in-class autocapture technology — captures every click, scroll, and interaction without manual event tagging, enabling retroactive analysis on historical data
✓ Frustration signals (rage clicks, dead clicks, error clicks) surface UX problems automatically, saving PMs hours of manual session review
✓ Powerful search and segmentation — find specific user sessions by any combination of events, user properties, or frustration signals in seconds
✓ Strong privacy-by-design approach with automatic PII masking, excluded elements, and HIPAA-compliant configurations for regulated industries
Cons
✗ No transparent public pricing — Business and Enterprise plans require contacting sales, making budgeting difficult for smaller teams
✗ Session-based pricing can become very expensive at scale, especially for high-traffic consumer products with millions of monthly sessions
✗ Data retention on lower tiers is limited — teams may lose access to historical sessions unless on Enterprise plans

Frequently Asked Questions

It depends on your needs. Wrike scores 4.2/5 on G2, while FullStory scores 4.5/5. Wrike is better for cross_functional_project_management and marketing_campaign_management, while FullStory excels at session_replay and user_behavior_analysis.
Wrike starts at $9.8/user/mo per user/month with a free tier. FullStory starts at N/A per user/month with a free tier.
Wrike supports 400 integrations, while FullStory supports 70.
Full Wrike Review →Full FullStory Review →
Data verified 2026-03-30. Some links may be affiliate links — see disclosure.