ToolStack

Smartsheet vs Hotjar

Side-by-side comparison · Updated 2026-03-30

Our VerdictSmartsheet wins overall

On G2 data, Smartsheet comes out ahead (4.4 vs Hotjar's 4.3). But Hotjar wins on price — so read the breakdown before deciding.

Choose Smartsheet if…

Choose Smartsheet if your team focuses on project tracking and resource management and fits a scaleup, enterprise profile. Starting at $9/user/mo/user/mo with a free tier. Spreadsheet-familiar interface makes adoption easy for teams transitioning from Excel — minimal training needed for basic use

Choose Hotjar if…

Choose Hotjar if your team focuses on heatmap analysis and session replay and fits a startup, scaleup profile. Free tier available. Extremely fast setup — just add a single JavaScript snippet and start collecting heatmaps and recordings within minutes

Smartsheet
by Smartsheet
4.4
out of 5 · 21k+ G2 reviews
Visit Smartsheet ↗
Hotjar
by Contentsquare
4.3
out of 5 · 1k+ G2 reviews
Visit Hotjar ↗

Feature Comparison

FeatureSmartsheetHotjar
Category
work_management
behavior_analytics
G2 Score
4.4 / 5.0Better
4.3 / 5.0
G2 Reviews
21000
1300
Free Tier
Starting Price
$9/user/mo
—
Mobile App
AI Features
API Access
SSO / SAML
SOC 2
Learning Curve
moderate
easy
Platforms
web, mac, windows, ios, android
web

Pros & Cons

Smartsheet

Pros
✓ Spreadsheet-familiar interface makes adoption easy for teams transitioning from Excel — minimal training needed for basic use
✓ Extremely powerful Gantt chart and dependency tracking capabilities, ideal for traditional project management and waterfall methodologies
✓ Robust automation engine with conditional logic, approval workflows, and automated notifications that scale across the organization
✓ Strong portfolio-level dashboards and reporting allow PMOs to aggregate data across dozens or hundreds of projects
Cons
✗ Not designed for agile/Scrum teams — lacks native sprint planning, backlog management, and velocity tracking
✗ Pricing can escalate quickly at scale since every collaborator who edits needs a licensed seat
✗ Sheet-based architecture creates data silos — cross-sheet references and formulas become complex and brittle at scale

Hotjar

Pros
✓ Extremely fast setup — just add a single JavaScript snippet and start collecting heatmaps and recordings within minutes
✓ Intuitive, beginner-friendly interface that non-technical PMs, designers, and marketers can use without training
✓ Combines qualitative (recordings, surveys, feedback) and quantitative (heatmaps, funnels) insights in one platform
✓ Generous free tier provides unlimited heatmaps and 35 daily sessions, enough for early-stage products and MVPs
Cons
✗ Session-based pricing can become expensive quickly for high-traffic sites — costs scale with pageviews, not team size
✗ Limited advanced product analytics compared to dedicated tools like Amplitude or Mixpanel — no cohort analysis, retention curves, or event-level funnels natively
✗ No native mobile app analytics — only tracks web and mobile web, not native iOS/Android applications

Frequently Asked Questions

It depends on your needs. Smartsheet scores 4.4/5 on G2, while Hotjar scores 4.3/5. Smartsheet is better for project_tracking and resource_management, while Hotjar excels at heatmap_analysis and session_replay.
Smartsheet starts at $9/user/mo per user/month with a free tier. Hotjar starts at N/A per user/month with a free tier.
Smartsheet supports 150 integrations, while Hotjar supports 120.
Data verified 2026-03-30. Some links may be affiliate links — see disclosure.