ToolStack

Loom vs FullStory

Side-by-side comparison · Updated 2026-03-30

Our VerdictLoom wins overall

Loom outranks FullStory on our weighted score — heavier on review volume, lighter on raw rating. If your team is squarely in freelancer territory, Loom is likely the stronger fit.

Choose Loom if…

Choose Loom if your team focuses on async standups and product walkthroughs and fits a freelancer, startup profile. Starting at $12.5/user/mo/user/mo with a free tier. Fastest way to communicate complex ideas asynchronously — record screen + camera in seconds with zero setup

Choose FullStory if…

Choose FullStory if your team focuses on session replay and user behavior analysis and fits a startup, scaleup profile. Free tier available. Best-in-class autocapture technology — captures every click, scroll, and interaction without manual event tagging, enabling retroactive analysis on historical data

Loom
by Atlassian
4.7
out of 5 · 3k+ G2 reviews
Visit Loom ↗
FullStory
by FullStory
4.5
out of 5 · 900 G2 reviews
Visit FullStory ↗

Feature Comparison

FeatureLoomFullStory
Category
async_video
session_replay
G2 Score
4.7 / 5.0Better
4.5 / 5.0
G2 Reviews
2600
900
Free Tier
Starting Price
$12.5/user/mo
—
Mobile App
AI Features
API Access
SSO / SAML
SOC 2
Learning Curve
easy
moderate
Platforms
web, mac, windows, ios, android, chrome_extension
web

Pros & Cons

Loom

Pros
✓ Fastest way to communicate complex ideas asynchronously — record screen + camera in seconds with zero setup
✓ Loom AI automatically generates titles, summaries, chapters, and action items, saving significant post-recording effort
✓ Extremely low learning curve — even non-technical stakeholders adopt it instantly, making it ideal for cross-functional PM communication
✓ Deep Atlassian ecosystem integration (Jira, Confluence) since acquisition, embedding videos directly in project documentation
Cons
✗ Free tier is heavily limited — 25 videos max and 5-minute duration cap forces early upgrade for active users
✗ Video editing capabilities are basic — trimming and stitching only, no advanced editing features compared to dedicated video tools
✗ No native project management features — purely a communication layer that must pair with other PM tools

FullStory

Pros
✓ Best-in-class autocapture technology — captures every click, scroll, and interaction without manual event tagging, enabling retroactive analysis on historical data
✓ Frustration signals (rage clicks, dead clicks, error clicks) surface UX problems automatically, saving PMs hours of manual session review
✓ Powerful search and segmentation — find specific user sessions by any combination of events, user properties, or frustration signals in seconds
✓ Strong privacy-by-design approach with automatic PII masking, excluded elements, and HIPAA-compliant configurations for regulated industries
Cons
✗ No transparent public pricing — Business and Enterprise plans require contacting sales, making budgeting difficult for smaller teams
✗ Session-based pricing can become very expensive at scale, especially for high-traffic consumer products with millions of monthly sessions
✗ Data retention on lower tiers is limited — teams may lose access to historical sessions unless on Enterprise plans

Frequently Asked Questions

It depends on your needs. Loom scores 4.7/5 on G2, while FullStory scores 4.5/5. Loom is better for async_standups and product_walkthroughs, while FullStory excels at session_replay and user_behavior_analysis.
Loom starts at $12.5/user/mo per user/month with a free tier. FullStory starts at N/A per user/month with a free tier.
Loom supports 100 integrations, while FullStory supports 70.
Full Loom Review →Full FullStory Review →
Data verified 2026-03-30. Some links may be affiliate links — see disclosure.