Hotjar vs FullStory vs Heap — Side-by-Side Comparison 2026
Side-by-side comparison · Updated 2026-03-30
Hotjar, FullStory, and Heap all compete in the product tooling space — making the choice between them a common headache for growing product teams. All three are mature, well-reviewed platforms with strong G2 track records, but they differ meaningfully on team size fit and methodology alignment. This page breaks down the key differences so you can pick the right tool without reading three separate pricing pages.
Feature Comparison
| Feature | Hotjar | FullStory | Heap |
|---|---|---|---|
| G2 Score | 4.3 / 5.0 | 4.5 / 5.0 | 4.4 / 5.0 |
| G2 Reviews | 1300 | 900 | 400 |
| Free Tier | ✓ Yes | ✓ Yes | ✓ Yes |
| Starting Price | — | — | — |
| Mobile App | ✗ No | ✗ No | ✗ No |
| AI Features | ✓ Yes | ✓ Yes | ✓ Yes |
| API Access | ✓ Yes | ✓ Yes | ✓ Yes |
| SSO / SAML | ✓ Yes | ✓ Yes | ✓ Yes |
| SOC 2 | ✓ Yes | ✓ Yes | ✓ Yes |
| Automations | ✗ No | ✓ Yes | ✗ No |
| Learning Curve | easy | moderate | moderate |
Which Should You Choose?
Choose Hotjar if your team is focused on heatmap analysis and session replay and skews toward a startup or scaleup profile. There is a generous free tier to start with. Extremely fast setup — just add a single JavaScript snippet and start collecting heatmaps and recordings within minutes
Choose FullStory if your team is focused on session replay and user behavior analysis and skews toward a startup or scaleup profile. There is a generous free tier to start with. Best-in-class autocapture technology — captures every click, scroll, and interaction without manual event tagging, enabling retroactive analysis on historical data
Choose Heap if your team is focused on user behavior analysis and conversion optimization and skews toward a startup or scaleup profile. There is a generous free tier to start with. Autocapture eliminates the need for manual event instrumentation — every click, pageview, and form interaction is tracked automatically from day one