Amplitude vs FullStory vs Hotjar — Side-by-Side Comparison 2026
Side-by-side comparison · Updated 2026-03-30
Amplitude, FullStory, and Hotjar all compete in the product tooling space — making the choice between them a common headache for growing product teams. All three are mature, well-reviewed platforms with strong G2 track records, but they differ meaningfully on team size fit and methodology alignment. This page breaks down the key differences so you can pick the right tool without reading three separate pricing pages.
Feature Comparison
| Feature | Amplitude | FullStory | Hotjar |
|---|---|---|---|
| G2 Score | 4.5 / 5.0 | 4.5 / 5.0 | 4.3 / 5.0 |
| G2 Reviews | 2100 | 900 | 1300 |
| Free Tier | ✓ Yes | ✓ Yes | ✓ Yes |
| Starting Price | — | — | — |
| Mobile App | ✗ No | ✗ No | ✗ No |
| AI Features | ✓ Yes | ✓ Yes | ✓ Yes |
| API Access | ✓ Yes | ✓ Yes | ✓ Yes |
| SSO / SAML | ✓ Yes | ✓ Yes | ✓ Yes |
| SOC 2 | ✓ Yes | ✓ Yes | ✓ Yes |
| Automations | ✓ Yes | ✓ Yes | ✗ No |
| Learning Curve | moderate | moderate | easy |
Which Should You Choose?
Choose Amplitude if your team is focused on product analytics and user behavior analysis and skews toward a startup or scaleup profile. There is a generous free tier to start with. Best-in-class behavioral analytics with powerful event segmentation, funnel analysis, and retention charts that go far deeper than Google Analytics
Choose FullStory if your team is focused on session replay and user behavior analysis and skews toward a startup or scaleup profile. There is a generous free tier to start with. Best-in-class autocapture technology — captures every click, scroll, and interaction without manual event tagging, enabling retroactive analysis on historical data
Choose Hotjar if your team is focused on heatmap analysis and session replay and skews toward a startup or scaleup profile. There is a generous free tier to start with. Extremely fast setup — just add a single JavaScript snippet and start collecting heatmaps and recordings within minutes