Customer Journey MappingWrikeLimited native support
Using Wrike for Customer Journey Mapping
Extremely versatile work management platform — supports Gantt, Kanban, table, calendar, and workload views in a single workspace. When combined with Customer Journey Mapping, this makes Wrike a strong candidate for teams who want a structured, repeatable workflow without sacrificing flexibility. Customer Journey Mapping works best in Wrike when you leverage its core workflow features to implement the framework's key practices directly in the tool your team already lives in.
About Customer Journey Mapping
Customer Journey Mapping visualises the full customer experience — actions, touchpoints, and emotions — from initial awareness through to long-term advocacy or churn.
•Map from the customer's perspective, not the organisation's process view
•Capture emotional highs and lows alongside functional actions at each stage
•Identify Moments of Truth — interactions that disproportionately shape overall perception
•Ground the map in qualitative research, not internal assumptions
Which Wrike features matter for Customer Journey Mapping
Wrike has 0 of 2 core Customer Journey Mapping features natively.
Wrike at a glance
G2 Score
4.2 / 5
Reviews
5k+
Free Tier
Yes
Starting Price
Free
Explore Customer Journey Mapping
Customer Journey Mapping full guide →Wrike with other methodologies
Wrike for Scrum →Wrike for Kanban →Wrike for SAFe (Scaled Agile Framework) →Wrike for Shape Up →Wrike for OKRs (Objectives & Key Results) →Wrike for Jobs-to-Be-Done (JTBD) →Wrike for Lean Startup →Wrike for Dual-Track Agile →Wrike for Design Thinking →Wrike for LeSS (Large-Scale Scrum) →Wrike for Spotify Model →Wrike for Extreme Programming (XP) →Wrike for Crystal Methods →Wrike for Feature-Driven Development (FDD) →Wrike for DSDM (Agile Business Consortium) →Wrike for Six Sigma for Product →Wrike for Lean Product Development →Wrike for Discovery-Driven Planning →Wrike for Opportunity Solution Tree →Wrike for User Story Mapping →Wrike for Impact Mapping →Wrike for Kano Model →Wrike for RICE Scoring →Wrike for MoSCoW Prioritisation →Wrike for Value Proposition Canvas →Wrike for Business Model Canvas →Wrike for Wardley Mapping →Wrike for Event Storming →Wrike for Domain-Driven Design for PMs →Wrike for Continuous Discovery →Wrike for Product-Led Growth →Wrike for North Star Framework →Wrike for Goal Tree (Theory of Constraints) →Wrike for GIST Planning →