Migrating from Trello to Productboard
The main reason teams move from Trello to Productboard is roadmapping. Productboard's approach — best-in-class customer feedback aggregation — centralizes insights from intercom, zendesk, slack, salesforce, and email into a single repository linked to features — suits startup and scaleup teams that have outgrown Trello's model. Here's how to migrate without losing historical context.
At a Glance
- Extremely intuitive drag-and-drop Kanban interface — virtually zero learning curve, new users productive within minutes
- Generous free tier with unlimited cards, unlimited Power-Ups, and up to 10 boards per Workspace
- Butler automation engine is powerful and accessible, allowing no-code workflow automation with rule-based, calendar, and due date triggers
- Best-in-class customer feedback aggregation — centralizes insights from Intercom, Zendesk, Slack, Salesforce, and email into a single repository linked to features
- Powerful prioritization frameworks including weighted scoring, RICE, and custom formulas that tie features directly to objectives and user evidence
- Beautiful, shareable roadmaps with multiple views (timeline, column, release) designed for stakeholder communication without exposing internal backlog complexity
You gain with Productboard
- +roadmapping
- +backlog management
You leave behind
- −mobile app
Migration Steps
Audit and export your current workspace
Before touching Productboard, document what lives in Trello: projects and tasks, custom fields, automations, integrations, and team permissions. Export a full CSV backup — most tools support this from Settings → Export. Pay particular attention to any custom fields and workflow automations that your team relies on daily.
Set up your Productboard workspace
Create your Productboard workspace and replicate your project structure using tasks and projects. Run with a single pilot team before migrating everyone.
Map your workflow equivalents
Find the closest Productboard equivalent for each Trello feature your team relies on. projects and tasks in Trello maps to tasks and projects in Productboard. Productboard supports custom fields — recreate your Trello field schema here first. Prioritise the critical path: task creation, status tracking, and assignment.
Import your data
Productboard supports CSV import for tasks and projects and has 20+ native integrations. After importing, rebuild your key automations — Productboard's automation engine can replicate most rules you had in Trello. Start with your most active project rather than importing everything at once.
Onboard your team
Run a 30-minute walkthrough covering the daily workflow: how to create tasks and projects, update status, and find your board. Expect a moderate ramp — most engineers and PMs hit their stride within a week. The biggest adjustment is usually the project hierarchy.
Run Trello in parallel for two weeks
Keep Trello read-only while your team works primarily in Productboard. This reduces risk and lets people reference historical context — old decisions, archived tickets, past sprint data — without slowing the migration. After two weeks with no new work going into Trello, archive the workspace and make Productboard the official home.
Ready to switch?
Read the full Productboard review for pricing, integrations, and team fit details.