Migrating from Amplitude to Productboard
Productboard fits startup and scaleup teams best and has a moderate learning curve. If you're moving from Amplitude, the first week is the hardest — new UI, different terminology, rebuilt automations. This guide compresses that learning curve with a step-by-step migration plan.
At a Glance
- Best-in-class behavioral analytics with powerful event segmentation, funnel analysis, and retention charts that go far deeper than Google Analytics
- Generous free Starter plan with up to 50,000 MTUs — enough for many early-stage startups to use without paying
- AI-powered natural language querying (Ask Amplitude) enables non-technical PMs and stakeholders to get insights without writing queries
- Best-in-class customer feedback aggregation — centralizes insights from Intercom, Zendesk, Slack, Salesforce, and email into a single repository linked to features
- Powerful prioritization frameworks including weighted scoring, RICE, and custom formulas that tie features directly to objectives and user evidence
- Beautiful, shareable roadmaps with multiple views (timeline, column, release) designed for stakeholder communication without exposing internal backlog complexity
You gain with Productboard
- +roadmapping
- +backlog management
- +Kanban boards
Migration Steps
Audit and export your current workspace
Before touching Productboard, document what lives in Amplitude: projects and tasks, custom fields, automations, integrations, and team permissions. Export a full CSV backup — most tools support this from Settings → Export. Pay particular attention to any custom fields and workflow automations that your team relies on daily.
Set up your Productboard workspace
Create your Productboard workspace and replicate your project structure using tasks and projects. Run with a single pilot team before migrating everyone.
Map your workflow equivalents
Find the closest Productboard equivalent for each Amplitude feature your team relies on. projects and tasks in Amplitude maps to tasks and projects in Productboard. Productboard supports custom fields — recreate your Amplitude field schema here first. Prioritise the critical path: task creation, status tracking, and assignment.
Import your data
Productboard supports CSV import for tasks and projects and has 20+ native integrations. After importing, rebuild your key automations — Productboard's automation engine can replicate most rules you had in Amplitude. Start with your most active project rather than importing everything at once.
Onboard your team
Run a 30-minute walkthrough covering the daily workflow: how to create tasks and projects, update status, and find your board. Expect a moderate ramp — most engineers and PMs hit their stride within a week. The biggest adjustment is usually the project hierarchy.
Run Amplitude in parallel for two weeks
Keep Amplitude read-only while your team works primarily in Productboard. This reduces risk and lets people reference historical context — old decisions, archived tickets, past sprint data — without slowing the migration. After two weeks with no new work going into Amplitude, archive the workspace and make Productboard the official home.
Ready to switch?
Read the full Productboard review for pricing, integrations, and team fit details.