Migrating from Figma to Optimizely
Optimizely fits scaleup and enterprise teams best and has a moderate learning curve. If you're moving from Figma, the first week is the hardest — new UI, different terminology, rebuilt automations. This guide compresses that learning curve with a step-by-step migration plan.
At a Glance
- Browser-based with no installation required — runs on any OS and enables instant sharing via URL, removing friction for cross-functional collaboration with PMs, engineers, and stakeholders
- Best-in-class real-time multiplayer collaboration that allows entire design teams to work simultaneously in the same file with live cursors and commenting
- Powerful design system support with shared component libraries, variables, and design tokens that enforce consistency across products and teams at scale
- Industry-leading experimentation platform with both client-side and server-side testing — supports the full experimentation lifecycle from hypothesis to results
- Powerful Stats Engine uses sequential testing methodology that allows peeking at results without inflating false positive rates — a significant advantage over traditional frequentist approaches
- Robust feature flagging and progressive rollout capabilities allow engineering teams to decouple deployment from release, with fine-grained audience targeting
You gain with Optimizely
- +workflow automations
- +custom fields
You leave behind
- −mobile app
Migration Steps
Audit and export your current workspace
Before touching Optimizely, document what lives in Figma: projects and tasks, custom fields, automations, integrations, and team permissions. Export a full CSV backup — most tools support this from Settings → Export. Pay particular attention to any workflow automations that your team relies on daily.
Set up your Optimizely workspace
Create your Optimizely workspace and replicate your project structure using tasks and projects. Run with a single pilot team before migrating everyone.
Map your workflow equivalents
Find the closest Optimizely equivalent for each Figma feature your team relies on. projects and tasks in Figma maps to tasks and projects in Optimizely. Optimizely supports custom fields — recreate your Figma field schema here first. Prioritise the critical path: task creation, status tracking, and assignment.
Import your data
Optimizely supports CSV import for tasks and projects and has 20+ native integrations. After importing, rebuild your key automations — Optimizely's automation engine can replicate most rules you had in Figma. Start with your most active project rather than importing everything at once.
Onboard your team
Run a 30-minute walkthrough covering the daily workflow: how to create tasks and projects, update status, and find your board. Expect a moderate ramp — most engineers and PMs hit their stride within a week. The biggest adjustment is usually the project hierarchy.
Run Figma in parallel for two weeks
Keep Figma read-only while your team works primarily in Optimizely. This reduces risk and lets people reference historical context — old decisions, archived tickets, past sprint data — without slowing the migration. After two weeks with no new work going into Figma, archive the workspace and make Optimizely the official home.
Ready to switch?
Read the full Optimizely review for pricing, integrations, and team fit details.