email_marketingSaaS Business
Klaviyo Review
by Klaviyo · Boston, Massachusetts, USA · Founded 2012
G2 Score
4.6
Reviews
1k+
Starting Price
N/A
Free Tier
Yes
Learning Curve
Moderate
Quick Answer
Klaviyo is a email_marketing tool rated 4.6/5 on G2 from 1k+ reviews. It's best for email_marketing and growth teams using data_driven_marketing or lifecycle_marketing. Pricing starts at N/A, with a free tier available.
Pros & Cons
Pros
Best-in-class Shopify integration with real-time syncing of customer, order, and product data — the gold standard for ecommerce email/SMS
Powerful predictive analytics including predicted CLV, churn risk, and next order date built directly into segmentation
Pre-built automation flow templates (abandoned cart, browse abandonment, win-back, post-purchase) get campaigns live in hours
Highly granular segmentation engine using behavioral, transactional, and predictive data with real-time updates
Revenue attribution directly tied to individual emails, flows, and campaigns gives clear ROI visibility
Generous free tier for up to 250 contacts makes it accessible for early-stage DTC brands and startups
Cons
Pricing escalates rapidly as contact list grows — can become very expensive at 50,000+ profiles compared to alternatives like Mailchimp or Brevo
Primarily designed for ecommerce/DTC — SaaS, B2B, and non-ecommerce use cases feel like second-class citizens
Email template editor, while functional, lags behind Mailchimp and Beehiiv in design flexibility and modern aesthetics
SMS marketing costs are additive to email plan costs and SMS credits are consumed quickly, adding significant expense
Reporting dashboards can be slow to load for accounts with large volumes of data and complex segmentation
Limited native CRM capabilities — still requires integration with Salesforce or HubSpot for full sales pipeline management
Pricing
Free
$0
Up to 250 contacts, 500 email sends/month, 150 free SMS/MMS credits, limited Klaviyo AI features
Standard
$
per user / month
Premium
$
per user / month
Enterprise
Custom
* Pricing scales based on number of active profiles (contacts). Email plan starts at $20/month for 251-500 contacts. Email + SMS plan starts at $35/month for 251-500 contacts. SMS credits are purchased separately or bundled. Free tier available for up to 250 contacts. Annual billing discounts available.
View current pricing on Klaviyo Last verified: 2026-03-30
Key Features
Roadmapping
Sprint Planning
Backlog Management
Kanban Boards
Gantt Charts
Okr Tracking
User Feedback Management
Customer Portal
Idea Management
Analytics Dashboard
Custom Workflows
Custom Fields
Automations
Time Tracking
Resource Management
Portfolio Management
Api Access
Webhooks
Mobile App
Offline Mode
Ai Features
Templates Library
Guest Access
Sso Saml
Soc2 Compliant
Gdpr Compliant
Hipaa Compliant
On Premise Option
Email Marketing
Sms Marketing
Push Notifications
Segmentation
Ab Testing
Drag And Drop Editor
Signup Forms
Dynamic Content
Predictive Analytics
Customer Profiles
Ecommerce Tracking
Revenue Attribution
Deliverability Tools
Reviews Product
Integrations
Klaviyo supports 350+ integrations. View marketplace ↗
slacksalesforcezendeskintercomzapierhubspot
Who Is Klaviyo Best For?
Team sizes
startupscaleupenterprise
Roles
email marketinggrowthecommercemarketingproduct marketinglifecycle marketing
Methodologies
data driven marketinglifecycle marketingretention marketinggrowth hacking
Industries
ecommercedtcretailfashionbeautyfood beveragehealth wellnesssaassubscription commerce
Frequently Asked Questions
Disclaimer: This review is based on publicly available data from G2, official documentation, and third-party sources. Pricing verified on 2026-03-30. Some links may be affiliate links — see our disclosure. Last updated: 2026-03-30.