ToolStack
Migration Guide

Migrating from Wrike to Hotjar

Wrike supports 400+ integrations — 280 more than Hotjar. If integration breadth is a factor in your switch from Wrike to Hotjar, this guide covers how to reconnect your stack after migrating.

At a Glance

Wrike
4.2/5 · 4,500 G2 reviews
  • Extremely versatile work management platform — supports Gantt, Kanban, table, calendar, and workload views in a single workspace
  • Powerful resource management and workload balancing with real-time capacity insights (Business plan and above)
  • Built-in proofing and approval workflows for creative assets — images, videos, PDFs — making it ideal for marketing and creative teams
Hotjar
4.3/5 · 1,300 G2 reviews
  • Extremely fast setup — just add a single JavaScript snippet and start collecting heatmaps and recordings within minutes
  • Intuitive, beginner-friendly interface that non-technical PMs, designers, and marketers can use without training
  • Combines qualitative (recordings, surveys, feedback) and quantitative (heatmaps, funnels) insights in one platform
Full side-by-side comparison: Wrike vs Hotjar

You leave behind

  • Kanban boards
  • Gantt charts
  • time tracking

Migration Steps

1

Audit and export your current workspace

Before touching Hotjar, document what lives in Wrike: projects and tasks, custom fields, automations, integrations, and team permissions. Export a full CSV backup — most tools support this from Settings → Export. Pay particular attention to any custom fields and workflow automations that your team relies on daily.

2

Set up your Hotjar workspace

Create your Hotjar workspace and replicate your project structure using tasks and projects. Start with the free tier — it covers the core workflow before you commit to a paid plan. Run with a single pilot team before migrating everyone.

3

Map your workflow equivalents

Find the closest Hotjar equivalent for each Wrike feature your team relies on. projects and tasks in Wrike maps to tasks and projects in Hotjar. Prioritise the critical path: task creation, status tracking, and assignment.

4

Import your data

Hotjar supports CSV import for tasks and projects and has 20+ native integrations. For automations that don't have a native equivalent in Hotjar, Zapier or Make can bridge the gap. Start with your most active project rather than importing everything at once.

5

Onboard your team

Run a 30-minute walkthrough covering the daily workflow: how to create tasks and projects, update status, and find your board. Hotjar has a gentle learning curve — most PMs are fully productive within 1–2 days. Focus the session on the UI differences rather than feature training.

6

Run Wrike in parallel for two weeks

Keep Wrike read-only while your team works primarily in Hotjar. This reduces risk and lets people reference historical context — old decisions, archived tickets, past sprint data — without slowing the migration. After two weeks with no new work going into Wrike, archive the workspace and make Hotjar the official home.

Ready to switch?

Read the full Hotjar review for pricing, integrations, and team fit details.

Read Hotjar Review →Compare Wrike vs Hotjar