User ResearchStrategy & Discovery
Great Question Review
by Great Question · San Francisco, California · Founded 2020
G2 Score
4.8
Reviews
200
Starting Price
$49/user/mo
Free Tier
Yes
Learning Curve
Moderate
Quick Answer
Great Question is a user research tool rated 4.8/5 on G2 from 200 reviews. It's best for ux_researcher and product teams using design_thinking or continuous_discovery. Pricing starts at $49/user/mo, with a free tier available.
Pros & Cons
Pros
All-in-one UX research platform covering recruitment, scheduling, interviewing, repository, and analysis — eliminates the need for multiple point solutions
Built-in participant panel management with CRM integration (Salesforce, HubSpot) makes recruiting from your own customer base seamless
AI-powered transcription, tagging, and insight summarization significantly reduces time from interview to actionable insight
Strong research repository with highlight reels, tagging, and cross-study search helps democratize research across the organization
Automated incentive management with multiple payout options (gift cards, cash) removes admin burden from researchers
Clean, modern interface with low onboarding friction — researchers can run their first study within hours of signing up
Cons
Relatively newer entrant in the market compared to established tools like UserTesting or Dovetail — smaller ecosystem and community
No native mobile app — all research management must be done through the web interface
Advanced features like SSO/SAML and custom integrations are gated behind enterprise tier
Participant recruitment from Great Question's own panel is more limited compared to dedicated recruitment platforms like UserTesting or Respondent
Unmoderated testing capabilities are less mature than dedicated usability testing platforms like Maze or UserTesting
Limited integration ecosystem compared to larger platforms — some teams may need Zapier workarounds for tools not natively supported
Pricing
Free
$0
Limited studies, 1 researcher seat, basic features, limited participant panel size
Standard
$49
per user / month
Premium
$99
per user / month
Enterprise
Custom
* Pricing is per researcher seat. Free tier available for small teams. Annual billing offers discount. Enterprise plan includes custom integrations, dedicated support, and advanced security features. Pricing tiers may vary — verify on website.
View current pricing on Great Question Last verified: verify_required
Key Features
Roadmapping
Sprint Planning
Backlog Management
Kanban Boards
Gantt Charts
Okr Tracking
User Feedback Management
Customer Portal
Idea Management
Analytics Dashboard
Custom Workflows
Custom Fields
Automations
Time Tracking
Resource Management
Portfolio Management
Api Access
Webhooks
Mobile App
Offline Mode
Ai Features
Templates Library
Guest Access
Sso Saml
Soc2 Compliant
Gdpr Compliant
Hipaa Compliant
On Premise Option
Participant Panel Management
Participant Recruitment
Interview Scheduling
Survey Builder
Unmoderated Testing
Moderated Testing
Video Recording
Transcription
Research Repository
Highlight Reels
Incentive Management
Consent Management
Screener Surveys
Integrations
Great Question supports 30+ integrations. View marketplace ↗
confluenceslackteamsnotionsalesforcezendeskintercomzapierhubspotgoogle drive
Who Is Great Question Best For?
Team sizes
startupscaleupenterprise
Roles
ux researcherproductdesignproduct ops
Methodologies
design thinkingcontinuous discoveryjobs to be donelean ux
Industries
saasfintechhealthcareecommerceenterprise softwareconsumer tech
Frequently Asked Questions
Disclaimer: This review is based on publicly available data from G2, official documentation, and third-party sources. Pricing verified on verify_required. Some links may be affiliate links — see our disclosure. Last updated: 2026-03-30.