Migrating from Amplitude to GitLab
The main reason teams move from Amplitude to GitLab is roadmapping. GitLab's approach — single platform covering the entire devsecops lifecycle — source code, ci/cd, security scanning, monitoring, and project management in one tool, eliminating toolchain complexity — suits startup and scaleup teams that have outgrown Amplitude's model. Here's how to migrate without losing historical context.
At a Glance
- Best-in-class behavioral analytics with powerful event segmentation, funnel analysis, and retention charts that go far deeper than Google Analytics
- Generous free Starter plan with up to 50,000 MTUs — enough for many early-stage startups to use without paying
- AI-powered natural language querying (Ask Amplitude) enables non-technical PMs and stakeholders to get insights without writing queries
- Single platform covering the entire DevSecOps lifecycle — source code, CI/CD, security scanning, monitoring, and project management in one tool, eliminating toolchain complexity
- Best-in-class CI/CD with Auto DevOps, merge trains, multi-project pipelines, and native Kubernetes integration for seamless deployment workflows
- Strong self-managed option with full feature parity — ideal for enterprises with strict data sovereignty, air-gapped environments, or compliance requirements
You gain with GitLab
- +roadmapping
- +sprint planning
- +backlog management
- +Kanban boards
Migration Steps
Audit and export your current workspace
Before touching GitLab, document what lives in Amplitude: projects and tasks, custom fields, automations, integrations, and team permissions. Export a full CSV backup — most tools support this from Settings → Export. Pay particular attention to any custom fields and workflow automations that your team relies on daily.
Set up your GitLab workspace
Create your GitLab workspace and replicate your project structure using epics, stories, and sprints. Start with the free tier — it covers the core workflow before you commit to a paid plan. Run with a single pilot team before migrating everyone.
Map your workflow equivalents
Find the closest GitLab equivalent for each Amplitude feature your team relies on. projects and tasks in Amplitude maps to epics, stories, and sprints in GitLab. GitLab supports custom fields — recreate your Amplitude field schema here first. Prioritise the critical path: task creation, status tracking, and assignment.
Import your data
GitLab supports CSV import for tasks and projects and has 20+ native integrations. After importing, rebuild your key automations — GitLab's automation engine can replicate most rules you had in Amplitude. Start with your most active project rather than importing everything at once.
Onboard your team
Run a 30-minute walkthrough covering the daily workflow: how to create epics, stories, and sprints, update status, and find your board. GitLab has a steeper learning curve. Budget 2–3 weeks for full adoption and schedule follow-up sessions after week one.
Run Amplitude in parallel for two weeks
Keep Amplitude read-only while your team works primarily in GitLab. This reduces risk and lets people reference historical context — old decisions, archived tickets, past sprint data — without slowing the migration. After two weeks with no new work going into Amplitude, archive the workspace and make GitLab the official home.
Ready to switch?
Read the full GitLab review for pricing, integrations, and team fit details.