GitHub + GrowthBook Integration
Connecting GitHub (productivity) and GrowthBook (analytics) reduces the gap between productivity and analytics in your team's daily workflow. There's no native connector, but both tools work with Zapier and Make — the workflow below covers the fastest path.
Integration Status
Via automation platform
No direct native connector between GitHub and GrowthBook, but both tools support Zapier and Make. Most PM workflows can be replicated with a few zaps.
What teams use this integration for
Connect metrics to roadmap decisions
Embed GrowthBook charts and funnels alongside GitHub roadmap items, so the data that drives a decision lives next to the decision itself. Useful for sprint reviews and quarterly planning.
Track feature impact after release
After shipping a feature from GitHub, pull GrowthBook retention, activation, or conversion data into the same workspace to close the loop on impact — without exporting CSVs.
Sync status automatically
When work progresses in GitHub, reflect that change in GrowthBook automatically — reducing manual status updates and keeping stakeholders informed without extra effort.
Centralise team notifications
Route GitHub activity — new comments, assignments, and status changes — into GrowthBook so your team stays informed in the tool they already have open.
How to set it up
- In GitHub settings, check the Integrations section for a direct GrowthBook connector (GitHub supports 20+ native integrations — GrowthBook may be listed).
- If no native connector exists, open Zapier or Make and search for both GitHub and GrowthBook. Both tools are likely available as triggers and actions.
- Choose your trigger: a common starting point is "New task in GitHub" triggering an action in GrowthBook, or vice versa. Start with one automation before building a full workflow.
- Connect and authorise both accounts in the automation platform. Use accounts with the right workspace permissions — read access isn't enough for write actions.
- Run a test with a live item. Check that data maps correctly (task titles, assignees, due dates) and adjust field mappings before activating for the team.