GitHub + Braze Integration
Connecting GitHub (productivity) and Braze (crm) reduces the gap between productivity and crm in your team's daily workflow. There's no native connector, but both tools work with Zapier and Make — the workflow below covers the fastest path.
Integration Status
Via automation platform
No direct native connector between GitHub and Braze, but both tools support Zapier and Make. Most PM workflows can be replicated with a few zaps.
What teams use this integration for
Turn customer requests into features
When a deal or support ticket in Braze surfaces a feature request, push it straight to GitHub with customer and ARR context attached. Product teams get better signal about which requests have commercial weight.
Notify sales when features ship
Close the loop from roadmap to revenue: when a GitHub epic ships, automatically update the linked Braze deal or trigger a customer notification sequence.
Sync status automatically
When work progresses in GitHub, reflect that change in Braze automatically — reducing manual status updates and keeping stakeholders informed without extra effort.
Centralise team notifications
Route GitHub activity — new comments, assignments, and status changes — into Braze so your team stays informed in the tool they already have open.
How to set it up
- In GitHub settings, check the Integrations section for a direct Braze connector (GitHub supports 20+ native integrations — Braze may be listed).
- If no native connector exists, open Zapier or Make and search for both GitHub and Braze. Both tools are likely available as triggers and actions.
- Choose your trigger: a common starting point is "New task in GitHub" triggering an action in Braze, or vice versa. Start with one automation before building a full workflow.
- Connect and authorise both accounts in the automation platform. Use accounts with the right workspace permissions — read access isn't enough for write actions.
- Run a test with a live item. Check that data maps correctly (task titles, assignees, due dates) and adjust field mappings before activating for the team.