Migrating from Amplitude to Figma
Figma scores 4.7/5 on G2 — 0.2 points ahead of Amplitude (4.5/5). If you're making the switch, here's how to migrate your team from Amplitude to Figma step by step.
At a Glance
- Best-in-class behavioral analytics with powerful event segmentation, funnel analysis, and retention charts that go far deeper than Google Analytics
- Generous free Starter plan with up to 50,000 MTUs — enough for many early-stage startups to use without paying
- AI-powered natural language querying (Ask Amplitude) enables non-technical PMs and stakeholders to get insights without writing queries
- Browser-based with no installation required — runs on any OS and enables instant sharing via URL, removing friction for cross-functional collaboration with PMs, engineers, and stakeholders
- Best-in-class real-time multiplayer collaboration that allows entire design teams to work simultaneously in the same file with live cursors and commenting
- Powerful design system support with shared component libraries, variables, and design tokens that enforce consistency across products and teams at scale
You gain with Figma
- +mobile app
You leave behind
- −workflow automations
- −custom fields
Migration Steps
Audit and export your current workspace
Before touching Figma, document what lives in Amplitude: projects and tasks, custom fields, automations, integrations, and team permissions. Export a full CSV backup — most tools support this from Settings → Export. Pay particular attention to any custom fields and workflow automations that your team relies on daily.
Set up your Figma workspace
Create your Figma workspace and replicate your project structure using tasks and projects. Start with the free tier — it covers the core workflow before you commit to a paid plan. Run with a single pilot team before migrating everyone.
Map your workflow equivalents
Find the closest Figma equivalent for each Amplitude feature your team relies on. projects and tasks in Amplitude maps to tasks and projects in Figma. Prioritise the critical path: task creation, status tracking, and assignment.
Import your data
Figma supports CSV import for tasks and projects and has 20+ native integrations. For automations that don't have a native equivalent in Figma, Zapier or Make can bridge the gap. Start with your most active project rather than importing everything at once.
Onboard your team
Run a 30-minute walkthrough covering the daily workflow: how to create tasks and projects, update status, and find your board. Expect a moderate ramp — most engineers and PMs hit their stride within a week. The biggest adjustment is usually the project hierarchy.
Run Amplitude in parallel for two weeks
Keep Amplitude read-only while your team works primarily in Figma. This reduces risk and lets people reference historical context — old decisions, archived tickets, past sprint data — without slowing the migration. After two weeks with no new work going into Amplitude, archive the workspace and make Figma the official home.
Ready to switch?
Read the full Figma review for pricing, integrations, and team fit details.