Migrating from Jira to Amplitude
Amplitude fits startup and scaleup teams best and has a moderate learning curve. If you're moving from Jira, the first week is the hardest — new UI, different terminology, rebuilt automations. This guide compresses that learning curve with a step-by-step migration plan.
At a Glance
- Industry standard for software development teams — most PMs will encounter Jira in their career
- Deepest configurability of any project management tool with custom fields, workflows, and screens
- 3,000+ marketplace integrations covering virtually every tool in the product stack
- Best-in-class behavioral analytics with powerful event segmentation, funnel analysis, and retention charts that go far deeper than Google Analytics
- Generous free Starter plan with up to 50,000 MTUs — enough for many early-stage startups to use without paying
- AI-powered natural language querying (Ask Amplitude) enables non-technical PMs and stakeholders to get insights without writing queries
You leave behind
- −roadmapping
- −sprint planning
- −backlog management
Migration Steps
Audit and export your current workspace
Before touching Amplitude, document what lives in Jira: issues, epics, and sprints, custom fields, automations, integrations, and team permissions. Export a full CSV backup — most tools support this from Settings → Export. Pay particular attention to any custom fields and workflow automations that your team relies on daily.
Set up your Amplitude workspace
Create your Amplitude workspace and replicate your project structure using tasks and projects. Start with the free tier — it covers the core workflow before you commit to a paid plan. Run with a single pilot team before migrating everyone.
Map your workflow equivalents
Find the closest Amplitude equivalent for each Jira feature your team relies on. issues, epics, and sprints in Jira maps to tasks and projects in Amplitude. Amplitude supports custom fields — recreate your Jira field schema here first. Prioritise the critical path: task creation, status tracking, and assignment.
Import your data
Amplitude supports CSV import for tasks and projects and has 35+ native integrations. After importing, rebuild your key automations — Amplitude's automation engine can replicate most rules you had in Jira. Start with your most active project rather than importing everything at once.
Onboard your team
Run a 30-minute walkthrough covering the daily workflow: how to create tasks and projects, update status, and find your board. Expect a moderate ramp — most engineers and PMs hit their stride within a week. The biggest adjustment is usually the project hierarchy.
Run Jira in parallel for two weeks
Keep Jira read-only while your team works primarily in Amplitude. This reduces risk and lets people reference historical context — old decisions, archived tickets, past sprint data — without slowing the migration. After two weeks with no new work going into Jira, archive the workspace and make Amplitude the official home.
Ready to switch?
Read the full Amplitude review for pricing, integrations, and team fit details.