Amplitude + Braze Integration
Connecting Amplitude (analytics) and Braze (crm) reduces the gap between analytics and crm in your team's daily workflow. Amplitude lists it as a native integration, so setup takes minutes rather than Zapier workarounds.
Integration Status
Native integration available
Amplitude lists Braze as a supported integration. Set it up via Amplitude's integrations settings — no third-party automation platform required.
What teams use this integration for
Connect metrics to roadmap decisions
Embed Braze charts and funnels alongside Amplitude roadmap items, so the data that drives a decision lives next to the decision itself. Useful for sprint reviews and quarterly planning.
Track feature impact after release
After shipping a feature from Amplitude, pull Braze retention, activation, or conversion data into the same workspace to close the loop on impact — without exporting CSVs.
Turn customer requests into features
When a deal or support ticket in Braze surfaces a feature request, push it straight to Amplitude with customer and ARR context attached. Product teams get better signal about which requests have commercial weight.
Notify sales when features ship
Close the loop from roadmap to revenue: when a Amplitude epic ships, automatically update the linked Braze deal or trigger a customer notification sequence.
How to set it up
- Open Amplitude's workspace settings and navigate to the Integrations or Apps section — Amplitude lists 35+ native integrations.
- Search for Braze and click Connect or Install. You may need workspace owner or admin permissions in Amplitude — check your role under Settings → Members.
- Authorise your Braze account when prompted. Use the account that owns the resources you want to sync (not a personal account).
- Configure the integration: choose which Amplitude projects or spaces sync with which Braze resources, and select which events trigger notifications or updates.
- Test with a real item — create a task in Amplitude and verify it appears or triggers correctly in Braze before enabling for your full team.