ToolStack
Migration Guide

Migrating from Trello to Aha!

Aha! and Trello both handle product strategy and roadmapping, but they differ on pricing — Trello comes in $53/user/mo/user/mo lower. This guide covers how to move your team across without losing data, context, or momentum.

At a Glance

Trello
4.4/5 · 13,000 G2 reviews
  • Extremely intuitive drag-and-drop Kanban interface — virtually zero learning curve, new users productive within minutes
  • Generous free tier with unlimited cards, unlimited Power-Ups, and up to 10 boards per Workspace
  • Butler automation engine is powerful and accessible, allowing no-code workflow automation with rule-based, calendar, and due date triggers
Aha!
4.4/5 · 300 G2 reviews
  • Best-in-class roadmapping capabilities — highly visual, presentation-ready roadmaps with multiple views (timeline, portfolio, strategy)
  • Complete strategy-to-delivery workflow connecting company goals, initiatives, features, and releases in one platform
  • Built-in idea management portal (Aha! Ideas) captures customer and internal feedback and links it directly to roadmap items
Full side-by-side comparison: Trello vs Aha!

You gain with Aha!

  • +roadmapping
  • +sprint planning
  • +backlog management
  • +Gantt charts

Migration Steps

1

Audit and export your current workspace

Before touching Aha!, document what lives in Trello: projects and tasks, custom fields, automations, integrations, and team permissions. Export a full CSV backup — most tools support this from Settings → Export. Pay particular attention to any custom fields and workflow automations that your team relies on daily.

2

Set up your Aha! workspace

Create your Aha! workspace and replicate your project structure using epics, stories, and sprints. Aha! starts at $59/user/mo/user/mo — budget $53/user/mo more per user. Run with a single pilot team before migrating everyone.

3

Map your workflow equivalents

Find the closest Aha! equivalent for each Trello feature your team relies on. projects and tasks in Trello maps to epics, stories, and sprints in Aha!. Aha! supports custom fields — recreate your Trello field schema here first. Gantt-style timeline views are available if your team used them in Trello. Prioritise the critical path: task creation, status tracking, and assignment.

4

Import your data

Aha! supports CSV import for tasks and projects and has 20+ native integrations. After importing, rebuild your key automations — Aha!'s automation engine can replicate most rules you had in Trello. Start with your most active project rather than importing everything at once.

5

Onboard your team

Run a 30-minute walkthrough covering the daily workflow: how to create epics, stories, and sprints, update status, and find your board. Expect a moderate ramp — most engineers and PMs hit their stride within a week. The biggest adjustment is usually the sprint ceremony workflow.

6

Run Trello in parallel for two weeks

Keep Trello read-only while your team works primarily in Aha!. This reduces risk and lets people reference historical context — old decisions, archived tickets, past sprint data — without slowing the migration. After two weeks with no new work going into Trello, archive the workspace and make Aha! the official home.

Ready to switch?

Read the full Aha! review for pricing, integrations, and team fit details.

Read Aha! Review →Compare Trello vs Aha!