Migrating from Amplitude to Aha!
Amplitude scores 4.5/5 on G2 — 0.1 points ahead of Aha! (4.4/5). If you're making the switch, here's how to migrate your team from Amplitude to Aha! step by step.
At a Glance
- Best-in-class behavioral analytics with powerful event segmentation, funnel analysis, and retention charts that go far deeper than Google Analytics
- Generous free Starter plan with up to 50,000 MTUs — enough for many early-stage startups to use without paying
- AI-powered natural language querying (Ask Amplitude) enables non-technical PMs and stakeholders to get insights without writing queries
- Best-in-class roadmapping capabilities — highly visual, presentation-ready roadmaps with multiple views (timeline, portfolio, strategy)
- Complete strategy-to-delivery workflow connecting company goals, initiatives, features, and releases in one platform
- Built-in idea management portal (Aha! Ideas) captures customer and internal feedback and links it directly to roadmap items
You gain with Aha!
- +roadmapping
- +sprint planning
- +backlog management
- +Kanban boards
Migration Steps
Audit and export your current workspace
Before touching Aha!, document what lives in Amplitude: projects and tasks, custom fields, automations, integrations, and team permissions. Export a full CSV backup — most tools support this from Settings → Export. Pay particular attention to any custom fields and workflow automations that your team relies on daily.
Set up your Aha! workspace
Create your Aha! workspace and replicate your project structure using epics, stories, and sprints. Run with a single pilot team before migrating everyone.
Map your workflow equivalents
Find the closest Aha! equivalent for each Amplitude feature your team relies on. projects and tasks in Amplitude maps to epics, stories, and sprints in Aha!. Aha! supports custom fields — recreate your Amplitude field schema here first. Gantt-style timeline views are available if your team used them in Amplitude. Prioritise the critical path: task creation, status tracking, and assignment.
Import your data
Aha! supports CSV import for tasks and projects and has 20+ native integrations. After importing, rebuild your key automations — Aha!'s automation engine can replicate most rules you had in Amplitude. Start with your most active project rather than importing everything at once.
Onboard your team
Run a 30-minute walkthrough covering the daily workflow: how to create epics, stories, and sprints, update status, and find your board. Expect a moderate ramp — most engineers and PMs hit their stride within a week. The biggest adjustment is usually the sprint ceremony workflow.
Run Amplitude in parallel for two weeks
Keep Amplitude read-only while your team works primarily in Aha!. This reduces risk and lets people reference historical context — old decisions, archived tickets, past sprint data — without slowing the migration. After two weeks with no new work going into Amplitude, archive the workspace and make Aha! the official home.
Ready to switch?
Read the full Aha! review for pricing, integrations, and team fit details.