Amplitude vs Loom

Side-by-side comparison · Updated 2026-03-30

Our VerdictLoom wins overall

By G2 score and review volume, Loom has the edge. 2,600 reviews at 4.7/5 puts it ahead of Amplitude (4.5/5). That said, the right pick depends on your methodology and team size.

Choose Amplitude if…

Choose Amplitude if your team focuses on product analytics and user behavior analysis and fits a startup, scaleup profile. Free tier available. Best-in-class behavioral analytics with powerful event segmentation, funnel analysis, and retention charts that go far deeper than Google Analytics

Choose Loom if…

Choose Loom if your team focuses on async standups and product walkthroughs and fits a freelancer, startup profile. Starting at $12.5/user/mo/user/mo with a free tier. Fastest way to communicate complex ideas asynchronously — record screen + camera in seconds with zero setup

Amplitude

by Amplitude

4.5

out of 5 · 2k+ G2 reviews

Visit Amplitude ↗

Loom

by Atlassian

4.7

out of 5 · 3k+ G2 reviews

Visit Loom ↗

Feature Comparison

Feature	Amplitude	Loom
Category	product_analytics	async_video
G2 Score	4.5 / 5.0	4.7 / 5.0Better
G2 Reviews	2100	2600
Free Tier
Starting Price	—	$12.5/user/mo
Mobile App
AI Features
API Access
SSO / SAML
SOC 2
Learning Curve	moderate	easy
Platforms	web	web, mac, windows, ios, android, chrome_extension

Pros & Cons

Amplitude

Pros

✓ Best-in-class behavioral analytics with powerful event segmentation, funnel analysis, and retention charts that go far deeper than Google Analytics

✓ Generous free Starter plan with up to 50,000 MTUs — enough for many early-stage startups to use without paying

✓ AI-powered natural language querying (Ask Amplitude) enables non-technical PMs and stakeholders to get insights without writing queries

✓ Built-in experimentation platform (Amplitude Experiment) with feature flags and A/B testing tightly integrated with analytics data

Cons

✗ Pricing can escalate quickly at scale — MTU-based pricing becomes expensive for high-traffic consumer products with millions of users

✗ Initial instrumentation and event taxonomy setup requires significant engineering effort to get meaningful data flowing

✗ Advanced features like data governance, SSO/SAML, and group analytics are locked behind Growth and Enterprise tiers

Loom

Pros

✓ Fastest way to communicate complex ideas asynchronously — record screen + camera in seconds with zero setup

✓ Loom AI automatically generates titles, summaries, chapters, and action items, saving significant post-recording effort

✓ Extremely low learning curve — even non-technical stakeholders adopt it instantly, making it ideal for cross-functional PM communication

✓ Deep Atlassian ecosystem integration (Jira, Confluence) since acquisition, embedding videos directly in project documentation

Cons

✗ Free tier is heavily limited — 25 videos max and 5-minute duration cap forces early upgrade for active users

✗ Video editing capabilities are basic — trimming and stitching only, no advanced editing features compared to dedicated video tools

✗ No native project management features — purely a communication layer that must pair with other PM tools

Frequently Asked Questions

It depends on your needs. Amplitude scores 4.5/5 on G2, while Loom scores 4.7/5. Amplitude is better for product_analytics and user_behavior_analysis, while Loom excels at async_standups and product_walkthroughs.

Amplitude starts at N/A per user/month with a free tier. Loom starts at $12.5/user/mo per user/month with a free tier.

Amplitude supports 150 integrations, while Loom supports 100.

Full Amplitude Review →Full Loom Review →

Data verified 2026-03-30. Some links may be affiliate links — see disclosure.